MPPCS (Pre) 2021

Ancient Commercial Epigraphy

Authentic Past Paper Standard Evaluation

Which of the following inscription known as the first advertisement of the world?

Solution & Analysis

Answer: A

Concept Epigraphic records in ancient India were not limited to royal conquests; they also served commercial and community purposes, including early forms of promotion.

Explanation The Dashpur (Mandsaur) inscription in Madhya Pradesh is often called the 'first advertisement in the world'. It was commissioned by a guild of silk weavers who migrated from Lata (Gujarat) to Dashpur. The inscription praises their skill and the beauty of the silk saris they produced to encourage sales and record their donation to a Sun temple.

Logical Breakup
Logic 1: Dashpur is unique because it combines religious record-keeping with commercial promotion for the silk weaver's guild.
Logic 2: Other inscriptions like Eran or Sohgaura are focused on political achievements or famine relief, lacking the 'commercial promotion' element.

Active Recall

Question

What did the Dashpur inscription specifically promote?

Answer

It promoted the high quality and craftsmanship of silk saris woven by the guild that migrated from Gujarat.

Core Insight

The Dashpur record provides rare insight into the economic agency and sophisticated community organization of ancient Indian artisan guilds.