[Solved] Dashpur Inscription: The World's First Advertisement

Which of the following inscription known as the first advertisement of the world?

[MPPCS (Pre) 2021]

Detailed Solution & Historical Context

Concept

Epigraphs in ancient India were used not only for royal decrees but also for commercial announcements and public relations by guilds and merchant communities.

Authentic Source Evidence

The Dashpur (Mandsaur) inscription is known as the first advertisement of the world. Written in Sanskrit on the wall of a Surya Temple, it was commissioned by a guild of silk weavers who migrated from Lata (Gujarat).

Analytical Breakdown

Logic 1: The inscription promotes the beauty and quality of the silk saris produced by the guild, essentially acting as a marketing tool.

Logic 2: Sohgara (Option B): Is a Mauryan era copper plate regarding famine relief.

Logic 3: Eran (Option D): Is famous for the first mention of the Sati practice (510 CE).

Conceptual Deep Dive & Logic

"What product did the Dashpur inscription promote?"

It promoted silk saris produced by a guild of weavers who had migrated to Dashpur.

Examiner's Mindset & Pro-Tip

"This inscription proves the high level of commercial sophistication and social status held by artisan guilds during the Gupta era."

Topic Clusters (click to see related topic questions)

Mandsaur 2