[Solved] Dashpur Inscription: The World's First Advertisement

Which of the following inscription known as the first advertisement of the world?

[MPPCS (Pre) 2021]

Detailed Solution & Historical Context

Concept

Epigraphic records in ancient India were not limited to royal conquests; they also served commercial and community purposes, including early forms of promotion.

Authentic Source Evidence

The Dashpur (Mandsaur) inscription in Madhya Pradesh is often called the 'first advertisement in the world'. It was commissioned by a guild of silk weavers who migrated from Lata (Gujarat) to Dashpur. The inscription praises their skill and the beauty of the silk saris they produced to encourage sales and record their donation to a Sun temple.

Analytical Breakdown

Logic 1: Dashpur is unique because it combines religious record-keeping with commercial promotion for the silk weaver's guild.

Logic 2: Other inscriptions like Eran or Sohgaura are focused on political achievements or famine relief, lacking the 'commercial promotion' element.

Conceptual Deep Dive & Logic

"What did the Dashpur inscription specifically promote?"

It promoted the high quality and craftsmanship of silk saris woven by the guild that migrated from Gujarat.

Examiner's Mindset & Pro-Tip

"The Dashpur record provides rare insight into the economic agency and sophisticated community organization of ancient Indian artisan guilds."

Topic Clusters (click to see related topic questions)

Mandsaur 2